Thematic Curation: A Look at Kate Spade’s Content Strategy

“All too often, brands fall victim to the content marketing pitfall of highlighting only their own milestones, products, and customer interactions, creating streams of content that seem stale and retrospective.”

“In creating its digital presence, Kate Spade has managed to convert the je ne sais quoi of its meticulously designed physical visual merchandising (read: eye-catching store windows in SoHo and on Fifth Avenue) and products into a decidedly on-brand experience. Using its blog, which is integrated prominently into its main e-commerce site, as well as varied social media presences, the Kate Spade team has developed and maintained a voice and visual point of view that reinforce the brand while avoiding heavy-handedness.”