“Find the general things that appeal to other people, find the universals to what’s important about your science that can communicate and be understood by people in other fields and other walks of life, and find the universals in your passion. You have a passion for what you do — try to explain why you feel that passion. And if you’re able to link those universals of discovery and passion with the facts of science, you’ve done very well.”

— Neil Shubin on connecting with different audiences through scientific writing