“Given how quick we are to cry ‘clickbait!’ these days, the legacies must assure their audience that they are not sacrificing standards when they try to play the digital game and—god forbid—get some social-media traffic. But it’s been surprisingly difficult to get the message across that high-brow, deeply reported journalism can, in fact, coexist with audience-pleasing frivolity.”

Ann Friedman, in Why Serious Journalism Can Coexist With Audience-Pleasing Content